> For the complete documentation index, see [llms.txt](https://kureiji-turtlez.gitbook.io/kureiji-turtlez-whitepaper-1.0/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://kureiji-turtlez.gitbook.io/kureiji-turtlez-whitepaper-1.0/aptos-turtles.md).
# Aptos Turtles 🎨
We are creating a platform that we believe will grow into something truly valuable in the years to come, and if you want to be a part of it, keep reading.
A cool PFP, hyped projects with little to no roadmap, and the desire to "build a brand" are the current meta. How many people in the real world, outside of our NFT bubble, can name an NFT aside from perhaps BAYC? Building a brand is difficult, and the majority of successful brands are based on products that consumers adore or simply use frequently due to their seamless usage. Consider Nike, Apple, Coinbase, or Robinhood. Brands are rarely, if ever, built by releasing "the brand" with no product adoption to back it up.\
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We're collaborating with an artist who specializes in Pixelated art, specifically Pixelised cartoonism. He has collaborated with major brands and sold pieces to private collectors all over the world. He is an artist who has created murals throughout Europe, fine art acrylics, streetwear, and other works. He has not yet completed an NFT project. We sought him out because we did not want to conform to what is now the norm with every project.
Art and fashion move in cycles. What is considered classic PFP today may be considered wack tomorrow. We want to make sure that our art stands the test of time. We understand that art is important for a variety of reasons, and we hope to deliver something that meets those needs.
#### Why even bother with an NFT?
Our goal with the NFT drop is simple - to fund our development team, but more importantly, to have early adopters who will help us shape the product and an army of passionate users as our marketing machine.